KIERA DEFRANGE

Video Asset
Company: Say Media

Often when building advertisements that include a video spot, the final video asset doesn't arrive before it's sent to the client for first round looks. To act as a placeholder for video component QA, a reminder of needed video assets, and to reinforce Say Media's brand I created a teaser clip.

Inspiration came from media itself. Media can move fast and there are all different kinds of it. The process began by using various mediums and techniques to develop a few different clips. Techniques used include hand drawn, pixel art, stop motion, and digital animation. The visual style is centered around the Say Media brand and its edgy, sleek, minimal, and fun aesthetic.

The clips are brought together in a sort of channel changing sequence. With this, the goal was to capture the spirit of skit media such as past MTV commercials and clip shows like Robot Chicken. Media that takes only seconds to absorb but invokes thought and feeling.

Editorial design study

For this design study, I wanted to play with photography and three-dimensional elements. My approach was experimenting with fluidity against the controlled forms of the Univers typeface used in traditional TM covers.

To execute, I molded polymer clay into the form of the capital Univers T and M. After curing them, I photographed them in a shallow pool of milk, varying shades of food coloring and dish soap. With such a fluid backdrop, I set the type against the structure of the letters to create an interesting yet purposeful layout.

Gold Award – Graphis New Talent Annual, 2015

Gold Award – Graphis Typography 4, 2017
 

Logo & Branding Design

Lost Chains is a small business that creates hand-made chainmail jewelry and accessories.

The final logo incorporates groovy, fluid typography with imagery of a chain. The chain both stands alone and acts as a play on the dot of an “i”.

The second image shows a sticker sheet design. The artwork involved captures the brand’s aesthetic and references products they provide.

KPI: CTS
Company: Say Media

This Instax ad is designed for the mobile platform and translated from a desktop layout. This layout makes the most of the limited mobile space neatly housing all key product features. Custom galleries and videos provide a robust and interactive mobile experience.

This design showcases a mobile web layout for Mod Century, a home decor brand specializing in mid-century modern inspired styles.

The interface allows the user to browse the latest items, shop by room, search for products, preview multiple styles and purchase items from their mobile device. The layout and style are unique and engaging yet simple enough to let the products and images shine.

KPI: CTS
Company: Say Media

This expandable unit was designed to drive awareness about Athleta's bra collections and tech features while still providing an immersive and enjoyable experience. Utilizing the client's beautiful photography assets, I designed and built a custom bra finder quiz. This quiz guides the viewer to a suggested product with the goal of increasing clicks-to-site.

Branding & Packaging

Hand Over Fist is a winery brand with a hand-done and robust yet refined aesthetic. Designs include logo and packaging for wines so well made you'll be buying them hand over fist.

KPI: Time Spent
Company: Say Media

When translating big ideas and functionalities into a non-expandable rich media banner ad, the organization was key. Featuring videos, CTAs, and two interactive hotspot galleries, this smaller ad unit gives the viewer a full experience without ever leaving their article.

KPI: CTS
Company: Say Media

To show off Athleta's running line, I designed a unit that would give the viewer a robust preview of the collection. This unit features a custom shoppable gallery, micro animations, and a tech features discovery bar.

KPI: CTS
Company: Say Media

When looking to create a fun and interactive way to explore the topic of Roth IRAs, I designed and built a game of sorts to take the viewer through the experience. Using client iconography, I created checkpoints to display relating information. To reach each destination, the viewer controls a car along a path. With an encouragement to reach the end, this experience is built to inform the viewer through fun and tactile exploration.

App Design

Cupboard is an app that helps you create recipes with ingredients you already have on hand. Within the app, you can add ingredients to your cupboard, generate recipe suggestions with the push of a button, and even save recipes for later in your recipe box.

The design inspiration is drawn from recipe cards. It features unique hand-drawn elements in the background, onboarding, and loading screen.

Logo & Branding Design

Disco Witch Vintage is small business that provides vintage clothing and goods as well as artwork and art pieces.

The final logo design showcases organic, fluid lettering to make up a disco ball shape. The client requested a color palette reminiscent of the Y2K era. These elements together highlight the fun and funky multigenerational aesthetic of the brand.

Boarder Lines is a project focused on creativity in skateboarding. Skateboarding is an art form and comes with a lot of creativity. From a deck itself to cinematography and the creation and execution of tricks or lines. It has gone through decades of changing and evolving, branching off and growing into the subcultures and styles found within the skateboarding community today. 

There is a long list of both professional and non professional skateboarders that have a unique and dynamic relationship with skateboarding and art, often blurring the line between the two. This project explores those relationships with interviews and work from six skateboarders/artists from around the country compiled in a book as well as a teaser video.

KPI: CTS
Company: Say Media

When designing this expandable ad experience for ConEdison, I pulled info and inspiration from their website. The end design features a nested gallery and large immersive images to showcase their air conditioning programs. The unit's overall feel and ease of use show the viewer just how cool they could be.

Enter the Matrix was an exhibition at the Fred Jones Jr. Museum of Art featuring indigenous printmakers and pieces from the FJJMA's permanent collection. This identity system I created was used to visually represent and promote the exhibition through fliers, billboards, wall graphics and social media. The goal of the design is to intrigue the audience with a mysterious and bold mark that feels handcrafted. The end designs feature a title I drew by hand and ink rolls made by collaborating with a printmaking professor at the University of Oklahoma.

Camp KQ
Killer Queen PDX

Camp KQ is an annual national tournament for a ten-player, bee-themed arcade game called Killer Queen. Though teams and players travel from all over the U.S., Camp KQ is a Portland event.

The chrome typography design was used for merchandise such as buttons. The direction was inspired by following the event’s retro theme. I took inspiration from 1980’s movie and game posters.